Of Special Interest

28th October 2012

"It's All About the Customer" the theme for the latest IBM/Shillito white paper

This new white paper was commissioned by IBM and produced in conjunction with the editor of OnlyStrategic Insurance Newslink, Douglas Shillito, managing director of Shillito Market Intelligence Ltd.
It is the ninth published strategic insurance white paper that Shillito has written for IBM in the last six years.
This white paper reviews the challenges and opportunities of customer-centricity and the enabling role of ECM technologies in a changing multi channel marketplace-as mobile technology and social media increasingly impact the insured's mindset and insurer's communication and business processing strategy.
The white paper includes references to surveys and research covered by Insurance Newslink.
A free copy can be downloaded at:
https://www.ibm.com/services/forms/signup.do?source=swg-UK_DP_NI&S_PKG=ecm-insurers-customer-centricity-wp